JAGUAR LAUNCHES 18 CITY ROAD SHOW TO INTRODUCE FULL MODEL LINE UP TO LUXURY CONSUMERS
Wednesday, March 14, 2012
Chicago Jaguar Dealer Shares Industry News
The "Jaguar ALIVE Driving Experience" is having a 18 city U.S. tour around the United States and this Jaguar of Naperville dealership can't wait until they come to our area. While we are waiting for the tour to come to our area you should come in and stop by this Jaguar of Naperville showroom. You can take a look our new and used Jaguar models, and get a feel for why Jaguar is one of the fastest growing luxury brands.
Source: interactivejaguar.com
- "Jaguar ALIVE Driving Experience” invites consumers to learn safe performance driving from professional drivers, while experiencing full model line-up and brand education
- Tour kicks off in Phoenix on April 12 and travels to key U.S. markets throughout the year
- Multi-day brand experience supports new global marketing campaign, ALIVE
Mahwah, N.J. – (March 14, 2012) – Jaguar is hitting the road and taking its new model line-up for a spin. The company is launching an 18 city U.S. tour to reestablish the storied British brand among luxury consumers in a new modern context. The multi-day brand event, called the “Jaguar Alive Driving Experience,” invites consumers to learn about and drive the company’s full model line-up with professional drivers, view heritage Jaguar vehicles and fully experience the brand in a dynamic setting. The tour kicks off in Phoenix on April 12, then travels to Key West and Southwest markets through the summer before heading to the East and Southeast markets in the second half of 2012 and into 2013. Interested consumers can log onto www.jaguarusa.com/JaguarALIVEDrivingExperience for more information.
The Jaguar ALIVE Driving Experience is complimentary to consumers and invites them to experience the performance and technology of the brand’s full model year line-up, including the
XF sports sedan, the
XJ full size luxury sedan and the
XK coupe and convertible grand tourer, through a unique driving experience provided by world-class professional racecar drivers. Attendees will be immersed in Jaguar’s four key values: performance, style, technology and refinement, while learning about the brand's history through a vehicle display, which includes theiconic
E-type and the acclaimed
XKR-S, a history of Jaguar technological innovation and a design retrospective.
Seated beside renowned instructors like Davy Jones, Adam Andretti and Roberto Guerrero, consumers will be encouraged to test Jaguar’s high performance cars to their limits, while learning about safe performance driving, including handling, braking, and acceleration, in several closed simulated driving courses.
The Jaguar ALIVE Driving Experience brings to life the new global brand direction and marketing campaign, themed "ALIVE,” launching this month. The campaign underscores that Jaguar makes the world's most instinctively rewarding performance cars.
To read full press release, click here
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